This week’s question is from Elle, who writes:
Simple question – because I come from a business / marketing backgroud – do you have a written business and or marketing plan or do you wing it? is it there but just in your head?
For those of you who can’t watch the video:
- For those who don’t know, I have a number of different – but complimentary – online businesses. I am a full-time entrepreneur/creative/crafter.
- No, I don’t have a written business plan, though I do have short and long term goals. So yep, it’s more in my head.
- I don’t have a marketing plan so much as a marketing process. I’ve got the daily and weekly process pretty sorted – I should probably have a longer-term arc to do more press-related work.
This is part of a  series, where I answer your Crafty Biz questions! I’ll be working my way through the questions on this post – so if you have a question, please head on over there and leave it in the comments!
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