Happy Australia Day, folks! Today I’ve got a fantastic guest post for you from my friend and fellow Aussie Etsy seller Cath. She has an amazing Etsy success story – hitting over 1,000 sales in her first year – but that was on her second time round! Find out the principles she followed to reach that success in today’s post…
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Hello Everyone, and thank you for having me Jess.
Those of you who visit my blog chunky chooky may be familiar with what I have to say about Etsy. I am always happy to help people with their Etsy shops as I had lots of help when I started my first shop on Etsy in March 2008.
Like many of you I found the creative juices started to flow after I had a baby. I was looking for toys for my little that I liked and I couldn’t find anything that wasn’t hideously expensive and made overseas so to cut a very long story short I started sewing and one step lead to another and I opened chunkychooky on etsy.
I made these……
Sales were slow at first of course but as I researched and read and tweaked and re-took photos again and again and I spent hours in the etsy forums watching and learning and reading everything I could get my hands on and I eventually starting to see a few sales. More importantly I learnt a lot and made a lot of mistakes…
Fast forward two years and I decide to launch My Bearded Pigeon. So it was December 2010, I had this great idea and have found a way to make it work, but this time I knew so much more, this time I was going to be far more organized and this time I knew where to focus my energy.
So in the spirit of what Etsy is all about – sharing and community- I thought I would share some of what I have learnt since I started selling on Etsy 3 years ago. Late last year I hit my 1000th sale on Etsy. It was a massive milestone for me and came at a time our little family really needed some good news.
Many people who have bought from me have returned again and again and told their friends.
So here is by no means a comprehensive list but a good start…
DO Answer convos’ politely and promptly, I think it is great to add a bit of humour be yourself … even if it is the tenth person that week asking if you would like to giveaway a cushion on their blog. You can say “No thank you” nicely. This includes being polite even when people ask you questions you have answered numerous times in your policies, listings and shop intro. For example “can I get the cushion without the insert?” I probably get asked this at least once a week despite it saying on every listing that they come without the insert.
DO Respond to treasuries– when someone puts you in one – go over to the treasury and at the very least say thank you! That is all you have to say- sometimes you can say more, but it is nice to acknowledge that some one has taken the time. This is how you get on the front page remember – by being in treasuries.
DO Say thank you when someone orders something from your shop. As soon as I get an order I respond with a thank you and let them know when I plan to post – usually within a couple of days. I respond to the email from paypal as people new to Etsy may not check etsy convos. I find it quite bad manners when people do not acknowledge your order. I am shocked at how often I get no response when I buy something.
DO Be an active team member, I am in quite a few teams and I try to participate when I can, but of course I am not perfect and cannot participate in everything.
DO Always have your shop looking tip top! You never know when you will be featured in an Etsy finds email or on the front page or maybe even on a popular blog. So if people are coming for the first time it may be the difference of them giving you a heart and returning later or not.
DO Always have high res images ready (if you load pictures onto flickr that will help as you can download any sizes) for magazine editors or bloggers who may be interested in featuring you.
DO Remember the customer is almost always usually mostly sometimes right!
DO Follow Etsy’s rules.
DO price accordingly. Include Etsy fees, paypal fees, packaging and stationary, plus the time it takes to list the item, take photos etc, package it all up, take it to the post office plus the actual making of the item, material costs, time taken to get these materials, time taken to actually make it… what are you prepared to work for?
Be realisitic. Don’t worry so much about what other people are selling items in your category for. What do you need to make a profit? To make it worthwhile for you? I see people selling cushions for $12 and wonder how they can be making any money at all.
DO think about how to market your product. What makes it unique? Why would someone buy it? When people buy from you what are they buying? For example when someone buys a cushion from me they are buying a souvenir. They are buying the memory of a lovely holiday, the place they went on their honeymoon, the town they grew up in, the place they met their partner. They are buying something eco friendly, so I make sure I tell them this. They are buying something unique they cannot get anywhere else in the world – (I get the fabric printed myself) so I tell them that. This is fabric no one else has, you cannot buy it online – this is what I am selling (and this is why they are priced as they are) explain to them why they want to buy it and why they should buy it.
DO look at your product critically. Is it original? do people get excited when they see it? Is it unique? Can you get it anywhere else? Does it appeal to a wide range of people? I am lucky that my products appeal to women and men and people also buy them for kids too – know who you are selling too and market accordingly.
DO offer a discount for customers who buy several items. I have had many people buy over 5 cushions from me, in some instances 10+. Reward their loyalty with free postage and/or a % discount. You can make your own coupons on Etsy and people love a discount.
DO have postage listed to lots of different places, and make sure it is accurate. Do not make money out of postage, put your prices up if you need to. There is nothing worse than receiving something that cost you $10 in postage to have it say $2.20 on the envelope. Take the items to the post office and get them weighed.
Do have all your shop policies filled out. How long will you reserve items for? What about returns? what about if an item doesn’t show up? What are the postage times?
DO check your convos regularly. I have heard people say “I have a life I don’t want to be chained to the computer all day.†You don’t have to be, but you do have to check your emails at least 2 times a day I think. You have to allow for time differences. I still have most of my traffic from the US so I need to be up early answering convos and emails and also checking in again at night for responses or new convos. I think it is a huge part of an online business to be able to respond to people quickly.
DO take a really good look at your shop. Look at it from a customers perspective. Does it look neat and tidy with all the sections filled out and all the photos looking nice? Really, does it? Is it full of lots of items so you show up in searches a lot. Are you items in sections so people can easily find what they want? have you used every tag for every item?
DO BRAND EVERYTHING: when someone buys a cushion this is what they get:
There will be no confusion as it to where it came from, so people can tell their friends about you too. Put your logo on shop name on everything!
DO have your shop announcement filled out: it doesn’t have to be a huge amount of writing just a little bit about the products, same with your profile, just a little bio about yourself, why you started making what you make, what materials you use.
DO have lots of detail in your listings and your item title. Who would this be a good present for? On what occasion would you buy it for someone? How can it be used? How is it packaged – say if you are selling artwork people want to know it is going to arrive safely. How big is it? Put the size in cms and inches. It drives me mental how many people put a coin next to the item to show size? how would I know how big a coin from another country is? Are all the tags filled out – every single one?
DO have a good read and think about Etsy ads and about renewing? The thing with renewing is you need to have a bit of a budget in mind and think about when peak times are for you. I seem to get a lot of sales on Thursday and Friday night Australia times – so I renew a lot then. I seem to get less sales and traffic on the weekend so I don’t renew as much. Maybe invest in some Etsy ads? See how it works for you after a week or so…
DON’T Tell the customer that you think something is a bad idea. For example I contacted a necklace seller, and when I asked if I could have the chain longer I was told ” the chain is long enough” . Long enough for whom I thought? I have had people suggest things to me that I think are not great ideas but I am polite and talk my way around it.
DON’T Spam your customers… don’t send them loads for convos/emails one to say you received the order and have posted it is suffice.
DON’T Feel like you need to have a facebook twitter blog and flickr account before you can sell anything. All of these things can be very useful but they do take a bit of time to get the hang of and can be done as you go along.
DON’T Put a bad photo on Etsy, you may be tempted to quickly list something but it may be the difference between a heart and a future sale or nothing. Are you photos looking tip top – with the help of some free photo editing like picnik? Just changing the colour contrast and brightness will make a huge difference you want your pictures to really pop off the page. I use a white background for everything and I don’t put my products in a styled way. For example having the cushions on a chair etc but others swear by this so you will have to decide what works best for you.
DON’T Leave bad feedback without discussing it with the shop owner first. Be reasonable, this is someone’s business. If someone does leave you bad feedback you can use the Etsy kiss and make up feature. I have used it when someone left bad feedback because an item had not arrived – in a week from Australia to Brazil! I politely explained how huge bad feedback was for me and my business and she was happy to change it using the kiss and make up feature.
DON’T COPY!! I see people blatantly copying the work of sellers who do really well – orginal is best. Always. And people will know you have copied and think that is not very good.
DON’T obsess about the number of sales. Yes there are shops that have sold 10 000 items +++ but why worry about them? You cannot compare your shop with other shops that sell different products to yours, so don’t.
Most of all have fun! Working at home running an online business can be very difficult. Being part of a blogging community or other online groups does offer great support for you as it can feel overwhelming at times and you can feel quite isolated.
Don’t stay on the computer all day, step way for large periods and stop playing with your phone – it will do you the world of good.
Cath Young is a  crafter, blogger, mother and wife living an eco friendly life in a tiny town on the mid north coast of NSW. Cath likes taking photos and going for walks in the forest with her dog.
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Thank you so much for sharing all of this, Cath! Extra-special bonus for you, lovely readers, Cath is offering 10% off everything in the My Bearded Pigeon shop until the end of January… the coupon code is: PIGEONFRIENDS
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These re great tips, thank you so much! I’d opened my shop a little less than a year ago but have been wondering if I’m doing everything I should to be successful. You’ve given me a great deal of confidence!!
Cath, I want to thank you so much for this article. I am very new to Etsy but also very excited about the prospect of doing well on it, selling my handmade jewelry which I also designed. You have given me lots to think about and work with. Again, thank you so much.
Sue Smith -www.etsy.com/shop/ImagineDesignsbySue
I also have pics on http://www.flickr.com/photos/imaginedesignsbysue
Etsy site did not come up to click on – trying again – http://www.etsy.com/shop/imaginedesignsbysue
This is the best HELP I come acros online 🙂 I will deffinitely save this and refer whoever need help! I am, myself beginners’beginner hahaha but this article gave me great confidence and right directions to the point. I am very happy to meet you guys in the beginning of my Etsy journey. Thank you yhank you thank you …. Both of you!
I would like to sell on Esty..but my things are shop and online bought from other sources. Can I sell because they are not made by myself…Thank you for the infirmative tips.
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Thank you so much for posting this, I’m still trying to hammer out the bits and pieces of my Etsy shop to get it looking “tip-top”. Tagging for me has certainly been the hardest thing, there’s just so many different tags out there!
Thanks Again!
Sarah
http://ittybittycelticwitch.etsy.com
Again reading the Do’s and Don’ts of Successful Selling on Etsy. Great article and very helpful. Thanks, Jess!
Sue
http://www.etsy.com/shop/imaginedesignsbysue
Thank you for the tips. I am thinking of restarting on Etsy and need some help!
very very very so good!!
Thanks for the brilliant post, it’s very helpful 🙂 I just wondered where you get your tags printed please?
People ask questions because they only scan the written data. They dont read it. Every email I send has my full contact details on the bottom and yet I am routinely asked for my full contact details in respond emails. Ergo, keep it short, keep it simple
Great tips! Thanks for sharing.
My etsy store.
https://www.etsy.com/au/shop/YourWorldInPink?ref=hdr
thank you so much, very helpful, still working on my store:)
Please check out my store https://www.etsy.com/shop/EllisJoyfulclothing?ref=hdr_shop_menu
Dear Cath, thank you for these great tips! I opened my etsy shop on Sept this year. I still haven’t had any selling…I’m selling via facebook and people who get in contact with me through friends or just by passing the word. I’m thinking if etsy is the right place for my kind of shop/products. What am I doing wrong in my etsy shop? I’m sure I could get better, and I will! But at the moment I am a bit confused. Could you give me your kind opinion? Thank you in advance! And will follow you closely! 🙂 Have a great day! Mari / Amici di Alia https://www.etsy.com/shop/amicidialia
Thank you, it is really great advices. I also opened a shop couple months ago
https://www.etsy.com/shop/fullondoublerainbow?ref=hdr_shop_menu
Really helpful! I’m a complete novice to online selling of my screenprinted fabrics, so would have messed up without Cath’s multiple tips. thanks very much
wooow really nice ….I want to start my shop Etsy but I really don’t know what to do .Thanks for sharing your knowledge I really appreciated it ,and good luck for every thing you do in life.
excellent tips. thank you! I had my first sale today so i want to make sure it’s not the last 🙂
https://www.etsy.com/uk/shop/PaisleyPowerShop
Great tips, thank you. I must admit I had high hopes for my Etsy store but sadly little success so far. I am struggling to see what I am doing wrong. It started off well but nothing for months now. https://www.etsy.com/uk/shop/OgleePoglee
Great tips!
Thank you
https://www.etsy.com/shop/ANVINTRO
Great tips which helpful for me specially.
Really nice tips, thanks a lot! Will check out your site 🙂
http://www.etsy.com/shop/elinrosart
Cath, I am browsing ETSY right now and hope to open a store selling my cedar scroll saw ornaments and handmade cards. I appreciate all the information you have given me. After reading some of the other comments it sounds like you have to be persistent, friendly, expect quiet times, and make sure to keep your store looking good! Thanks again! Gwynn
I have read countless articles on making money on Etsy from people who are in the ‘know’ of things only for the article to be quite disappointing for me. If you are into crafts and making items to sell is your thing, then this information may be ideal to read and follow to bring about a nice cash flow of sales for shops that do this. But, if you are NOT someone who sews and makes things, then what advice is there to give to shops that sell vintage items? I personally sell a wide variety of things ranging from different eras, such as clothing, Asian items, a framed print, kitchenware, barware, film cameras, even a deck of vintage playing cards from Delta Airlines, and the list goes on. I think my photos are good, I give a decent to good description of all my items, and I have as of this writing, 88 items listed. Now I know not everyone is going to like what I’m selling, but I also know I have an interesting lot of choices to buy from for different preferences. So with that being said, is there anyone out there that can give information on getting more sales for vintage items as well?
Don’t forget to visit my shop called VintageOfOdds at https://www.etsy.com/shop/VintageOfOdds?ref=hdr_shop_menu
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Very good suggestions thanks for info, making sure to charge what’s fair to you and especially about branding, if your happy to be cruisy about selling it’d be fine but it does seem like a lot of work for 1000 items.
Thank you for all the great tips.These are very helpful.
Useful tips! I’m starting up an Etsy shop and will be posting a bunch of new handmade oil pastel artworks in the next week or so, and your advice should help a lot in guiding that effort. https://www.etsy.com/shop/MatthewLHornbostel?ref=hdr_shop_menu
I love your tip about branding. Just because you’re a small shop doesn’t mean you have to have an unknown/generic brand.
Thanks for sharing this, and all the other great tips in this post!
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I really found your blog very helpful. I live in Sydney, Australia and if I sell through Etsy, can I sell my baby blankets in Australia only. I will find dealing with customers overseas too difficult in regards to postage and shipping. You are so clear in your explanations, I would appreciate your answer. Thank you.