Over the next three days I wanted to share the experiences and successes I have had over the last month with my jewellery label, Epheriell. I’m sharing this in the hope that I can inspire and help other micro-business owners. I’m not an ‘expert’ – I’m muddling along like everyone else. But I seem to be going in the right direction…
This is how I’ve gone from no sales in early March to an average of a sale a day (actually a little bit more!) as of now.
I have broken this up into three posts, because it just got massive! I’ll post them over the next three days.
Over Christmas and New Year 2009/2010, I took time off from the online world – shut my shops and did almost no blog posts – because there was lots of stuff going on in the ‘outside’ world. I had just gotten married in late September when my boss told me he wanted to sell the business I was managing, so I finished my job; we moved house – in with my parents – and decided to go travelling; bought a van and converted it from an empty shell to a campervan; and I also had a big run of dental problems… in short, I was really busy and had no time (or energy) for my business. In fact, as my husband and I are going travelling around Australia this year, I had decided to give it up altogether until I got home. My how things have changed!
Problems with the van mechanics arose once we had finished the conversion, and I suddenly found myself with a lot of time, and nothing to do, while this was getting fixed. Anyone who knows me knows that a bored Jess is a cranky Jess, so I decided to open my shops back up, and try to sell a few things before we left on our holiday.
Well, it’s now a month later, and we are about to leave. And I’m taking my business with me. I love it, and I love my blog, and I’ve decided to make a real go at it this year.
What I’ve Achieved
Okay, so now to the nitty gritty. Since I re-opened my shops, which I believe was on around the 6th of March, (Etsy, MadeIt, Supermarket, and just the other day, my own store), until today (the 12th of April as I’m writing this) I have had a total of 40 sales in 33 days. For the Etsians out there, 22 of those were on Etsy. Now, this is during a time of turmoil on Etsy where many people are claiming that their views and sales have drastically reduced due to an error with Google indexing their results.
In detail, here are my numbers for the last month:
|7-Apr||2||Madeit & Etsy|
|8-Apr||3||Etsy and Madeit|
|10-Apr||6||Madeit and Epheriell.com|
So that’s a total of 40 sales in 33 days. You can see that weekends are quieter in April (Easter weekend especially).
To be honest, I’ve actually amazed myself at how many sales I’ve made over this time. Every single time I get a sale it’s a big thrill, and I clap my hands in excitement!
So, how have I done it? Stay tuned…
Tomorrow I’ll share the first 3 of the six strategies I’ve used to get this far.
Edit: They’re now published – here they are!
You can now download this whole series as a FREE e-book over here
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