by Jess | Aug 18, 2012 | Crafty Biz, epheriell, Fashion, Marketing, What I Wore
{On the boardwalk at Sandgate} Today was a journey of yellow, pink, pyrite, polka-dots… and business development? Hey, that last part might not sound so sexy, but I promise you, it was pretty damn awesome. I kicked off this lovely Saturday with 2 hours...
by Jess | Jun 19, 2012 | epheriell, Marketing
If you’re on the mailing list, you already know all about the Epheriell Earring-of-the-Month Club… but if not, I’m so excited to share it with you! I got such an overwhelming positive response to the Epheriell Earring-of-the-Month Club idea when I...
by Jess | May 9, 2012 | Crafty Biz, Marketing
For many of us with small online creative businesses, blog ads are a big part of our advertising strategy. Rarely can we afford magazine advertising, and since our customers are online, it make sense to advertise to them online, too. There are a number of different...
by Jess | May 3, 2012 | Crafty Biz, Marketing, Reads, Reviews
Today I wanted to do a little review of  Marketing for Creatives* by the lovely April Bowles-Olin of Blacksburg Belle. I’ve had this ebook for a while now, and find myself coming back to it again and again whenever I’m spending time planning my marketing...
by Jess | Jan 16, 2012 | Marketing, Sponsors
Well hi there! This is me, sitting at my desk, squirreling away. I’ve been planning big and bright things for this blog in 2012, and it’s been a great start already, with lots of new people popping by for a visit (waves) and of course, my most cherished...
by Jess | Nov 10, 2011 | Crafty Biz, Marketing
You’ve got to market and promote your business. I know you’ve heard that, right? Do you make it a regular practice? Or, do you shy away from promoting your business, because you don’t want to come off looking like a tacky used car salesman? If you fall into the...
