by Jess | May 31, 2009 | Marketing
 As an artisan who is trying to build a business over the long term, I am coming to realise the crucial importance of marketing. Now, marketing is different to advertising. Marketing is getting your name – and your brand – out there. It is building a...
by Jess | May 3, 2009 | Marketing, Photography
I’ve been thinking a lot lately about my product photography. I think it has improved over time – but I’m not yet satisfied that it is what it could be. I’ve seen a lot of comments around the ‘net, and also offline, to the effect that...
