by Jess | Jun 12, 2009 | Blogs, Giveaways
I am lucky enough to count the lovely Steph as one of my satisfied customers. Steph lives in New York, and runs a foodie blog called Steph Chows – healthy eating that tastes good! She was so pleased with her little square hoop earrings, that she asked me whether...
by Jess | Jun 9, 2009 | branding, Marketing, twitter
I’ve read a number of debates about using your own name vs. your brand name on twitter. You’ve probably noticed that I use my own name (JessVanDen) rather than my main brand name (Epheriell). So, why do I do this? Firstly, when I first got interested in...
by Jess | Jun 1, 2009 | Promotions
An Aussie winter special for you all! If you make a purchase from my Epheriell shops at Artfire or Etsy during June, you go in the draw to win a pair of my sweet spiral earrings! Â Â Â Also, if you purchase 2 or more products you will get a 10% Discount of the...
by Jess | May 31, 2009 | Marketing
 As an artisan who is trying to build a business over the long term, I am coming to realise the crucial importance of marketing. Now, marketing is different to advertising. Marketing is getting your name – and your brand – out there. It is building a...
by Jess | May 23, 2009 | branding
By gods, I think she has it!! For those of you who have not noticed, I have decided on a logo! The base logo is the spiral, as seen in my banner above. Secondly, my brand name can be written using that spiral as the ‘E’ in Epheriell, as seen below! I am...
by Jess | May 14, 2009 | Meme
8 things I have been tagged by Erika of Incalesco to play 8 things, so here goes:    8 things I am looking forward to: 1. Nick coming home! 2. The weekend… 3. Going shopping for silversmith supplies 4. Nick coming home! 5. The BrisStyle Market in July! 6....
