by Jess | Mar 16, 2011 | branding, Crafty Biz, Fashion
So, today I got to bring one of my dreams into reality – I gave a guest lecture at my old university, The University of Queensland – better known just as ‘UQ’ to the locals. I was invited to speak to a group of International Business English...
by Jess | Apr 14, 2010 | Blogs, branding, Crafty Biz, Marketing
Over the last two days I have shared the backstory and stats, and also the first three strategies that have helped me to go from nothing to an average of a sale a day. Today I’m going to share 3 more strategies that have helped me get to this point. 4. Teams and...
by Jess | Apr 13, 2010 | branding, Crafty Biz, epheriell, Etsy, Marketing, twitter
Yesterday I gave you the backstory and details of how I’ve gone from no sales to over 40 sales in the last month. Today I’m sharing the first three strategies I’ve used to achieve this. So, how did I do it? I’m sorry to tell you, but the simple...
by Jess | Apr 13, 2010 | branding, Crafty Biz, DIY, Handmade, Marketing
Today I thought I’d share a little tutorial with you all. A long while back, I ordered myself some business cards. I’ve used most of them up now and, to be honest, they don’t really fit the feel of my store. I could have bitten the bullet and bought...
by Jess | Jun 30, 2009 | Blogs, branding, Jewellery
Happy July! I’ve decided to offer something pretty big this month – a $40 gift voucher to my Epheriell shop! You can use it to buy multiple cheaper items, like this… or put it towards something more expensive… “How do I enter?!”, I...
by Jess | Jun 9, 2009 | branding, Marketing, twitter
I’ve read a number of debates about using your own name vs. your brand name on twitter. You’ve probably noticed that I use my own name (JessVanDen) rather than my main brand name (Epheriell). So, why do I do this? Firstly, when I first got interested in...
