by Jess | Jul 7, 2011 | Crafty Biz, Marketing
Say hello to the dynamic Erin Giles – a crafty lady who’s here to share 3 key ways to show the real ‘you’ behind the biz… I have been going at my crafty biz for about 5 months now, and the key ingredient that I have found to be imperative...
by Jess | Feb 27, 2011 | Crafty Biz, Marketing
What crafty little things do you have in your marketing suitcase? How do you get your biz name out there? Advertising on blogs where your customers hang out is a great way to increase traffic and brand recognition (I know – I do it, too!). I offer affordable ad...
by Jess | May 25, 2010 | Crafty Biz, Marketing
Advertising. The thing we micro-business owners try to avoid like the plague, because it costs money. And let’s be honest, many of us are just starting out, or running our biz part-time -and the last thing we have to splash around is spare cash. While I am a...
by Jess | Apr 14, 2010 | Blogs, branding, Crafty Biz, Marketing
Over the last two days I have shared the backstory and stats, and also the first three strategies that have helped me to go from nothing to an average of a sale a day. Today I’m going to share 3 more strategies that have helped me get to this point. 4. Teams and...
by Jess | May 31, 2009 | Marketing
 As an artisan who is trying to build a business over the long term, I am coming to realise the crucial importance of marketing. Now, marketing is different to advertising. Marketing is getting your name – and your brand – out there. It is building a...
