by Jess | Sep 1, 2009 | Crafty Biz
Welcome to Crafty Biz – a series of posts discussing the business of selling your craft or art online. *** Okay – so what the heck is Twitter – and why should you use it for your business? Read on! Why Should I Bother with Twitter? Twitter is...
by Jess | Jun 9, 2009 | branding, Marketing, twitter
I’ve read a number of debates about using your own name vs. your brand name on twitter. You’ve probably noticed that I use my own name (JessVanDen) rather than my main brand name (Epheriell). So, why do I do this? Firstly, when I first got interested in...
by Jess | May 31, 2009 | Marketing
 As an artisan who is trying to build a business over the long term, I am coming to realise the crucial importance of marketing. Now, marketing is different to advertising. Marketing is getting your name – and your brand – out there. It is building a...
