by Jess | Oct 17, 2012 | Behind the Biz, Crafty Biz, Lessons
I love to read in-depth interviews with creative business owners – finding out what drives them, what has worked for their businesses, and what they do when they face inevitable hurdles. So, I decided to start a new interview series here on the blog where I find...
by Jess | May 22, 2012 | Crafty Biz
Wow. You know those days when so much awesome seems to happen all at once? Yeah, today is one of those days. First, of course – your chance to win a double pass to Etsy Success Sydney, which I posted this morning – I think that’s pretty darn awesome....
by Jess | Jan 24, 2012 | Crafty Biz
This is a question that has been in the back of my mind for a long while now. I mentioned it on the Epheriell Facebook page today, and there’s a good discussion kicking off there, but I wanted to expand upon that discussion here, too. The question is this: do...
by Jess | Jun 15, 2010 | Crafty Biz
Today I’ve got a post for you written by Susan Long – a professional marketing consultant! She’s written a great article about how to choose and position yourself in your niche – written for indie biz owners like you and me. *** Branding 101...
by Jess | Jun 9, 2009 | branding, Marketing, twitter
I’ve read a number of debates about using your own name vs. your brand name on twitter. You’ve probably noticed that I use my own name (JessVanDen) rather than my main brand name (Epheriell). So, why do I do this? Firstly, when I first got interested in...
