by Jess | May 4, 2010 | epheriell, Etsy, Fashion, Handmade, Jewellery
… I have started working with pretty, shiny gemstones!! As much as I adore my usual minimalistic jewellery style, I felt I was missing a bit of sparkle in my shop… but that niche has now been filled with the arrival of a lovely bag full of gemstone...
by Jess | Apr 19, 2010 | Crafty Biz, Wholesale
Just recently I was lucky enough to get my first serious wholesale inquiry. My first response was ‘yay!!’. My second response was ‘huh?’ The retailer had asked me for my wholesale linesheet…. and I had no idea what that was. I figured, by...
by Jess | Apr 15, 2010 | Blogs, Crafty Biz, Etsy, Marketing
Okay, so this was only originally a 3-part series… but I realised I had left something out. I haven’t gotten here just through my friends and networks… but from reading and research too. So in this post I want to share a list of useful e-books and...
by Jess | Apr 14, 2010 | Blogs, branding, Crafty Biz, Marketing
Over the last two days I have shared the backstory and stats, and also the first three strategies that have helped me to go from nothing to an average of a sale a day. Today I’m going to share 3 more strategies that have helped me get to this point. 4. Teams and...
by Jess | Apr 13, 2010 | branding, Crafty Biz, epheriell, Etsy, Marketing, twitter
Yesterday I gave you the backstory and details of how I’ve gone from no sales to over 40 sales in the last month. Today I’m sharing the first three strategies I’ve used to achieve this. So, how did I do it? I’m sorry to tell you, but the simple...
by Jess | Apr 13, 2010 | branding, Crafty Biz, DIY, Handmade, Marketing
Today I thought I’d share a little tutorial with you all. A long while back, I ordered myself some business cards. I’ve used most of them up now and, to be honest, they don’t really fit the feel of my store. I could have bitten the bullet and bought...
